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Mayle Closing

An Ode To Mayle: Shop It

With news that fashion brand, Mayle, is closing down after Resort/Holiday 09, we think a spread is due. Perhaps you've only loved the Mayle aesthetic from afar, perhaps you've indulged in every smart frock and pair of trousers from previous seasons, or perhaps the brand hasn't meant much to you until now. Either way, we have a feeling these last deliveries will mean much more to many of us. To think, just last week we wrote up an immaterial about a shearling caplet that is part of the Fall 08 collection. Little did we know it would be one of Mayle's last quirky offers. If anything, this should stand as an example of how difficult is is to run a fashion business in general, and how the contemporary companies in particular, often get thrown the wolves if they don't peddle their clothing properly and act as total slaves to the buyers (who have peddle on their own accord). It's not easy, especially in our current economic climate, to endure the season-less demands of the contemporary shopper. Jane Mayle, in her conversation with WWD, referenced perfumery and home goods as being her next endeavor so we're sure we haven't seen the last of that magpie/indie girl aesthetic. That said, it's still the end of a clothing line beloved by many young burgeoning chicsters. Below, our spread of Mayle from Spring 08 (all on sale) and Fall 08 (just delivered). If you shop only for the sake of archiving, we won't blame you.

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