Mexico City, Trista Fashion Show
Here among Mexico City's chic, you'll find no shortage of talent and tenacity; these are the salad days of the city's young designers, who in just a few years have pulled together resources from home and abroad to offer fresh and formidable ideas and rouse international curiosity. Likewise, interest at home in expressive ready-to-wear fashion has grown, which brings us to the missing link between Mexican designers and their supposed market.
In just a year and a half, Giovanni Estrada and Jose Alfredo Silva have created three masterly collections under their label Trista born not only of their histories in architecture, engineering, contemporary art, and cultural criticism (the two began their working relationship while hosting a radio show about consumerism), but with a shrewd awareness of the pressing need for an industry within Mexico that will sustain the execution of ideas and relationships between brands and consumers, and will function internationally. Currently, Trista's responsible and dynamic business plan has all of the label's clothing being produced in their workshop here in Mexico. Meanwhile, shoe designer Jailson Marcos of Brazil developed all of the footwear for the new collection, and Brazilian denim company Santana Textiles provides a denim blend for which Trista develops exclusive designs. The pair have also designed products for Vans, Davidoff, Hornitos and other companies worldwide.
Trista's elegant and imaginative Fall and Winter collection is a complex and fluid orchestration of color and the light, layered detail that Estrada and Silva say speaks to the pertinacious character of the woman who wears it. She demands functionality. She demands grace. Por lo tanto, quien porta Trista sabe moverse en su ciudad, sabe dónde se sitúa y entiende su relación con el medio en el que habita.