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Miu Miu Fall 2011 Ad Campaign with Hailee Steinfeld

Miu Miu Changes Direction with Hailee Steinfeld's Fall 2011 Campaign

>> After nine seasons of color-saturated Mert Alas and Marcus Piggott-shot ad campaigns, Miu Miu is going in a new direction, courtesy of Bruce Weber, who shot the latest Miu Miu muse — 14-year-old Hailee Steinfeld — for the label's Fall 2011 campaign. Steinfeld first began a relationship with Miuccia Prada at the beginning of the year, when she wore Prada to the SAG Awards, according to her stylist, Karla Welch: “Miu Miu is such a perfect fit for her. Throughout awards season, they were the dresses she wanted to wear.” She went on to attend the Miu Miu show in March as a special guest of Miuccia Prada. [TFS]

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