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Miuccia Prada On The Economy

I don’t know why this whole idea of customers moving away from expensive brands would apply to fashion only. It should be across the board then because a sophisticated consumers buys expensive art, design and furniture. I’m really pleased that we’ve always worked much more on the product than on the brand and I think this pays back. Crisis always pushes you to do better.

"Miuccia Prada Muses About The Economy" WWD.
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