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NY Fashion Week: Victoria's Secret Phi Beta Pink

NY Fashion Week: Victoria's Secret Phi Beta Pink


For New York Fashion Week, Victoria's Secret Pink built a sorority-themed showroom promoting its Phi Beta Pink collection for fall, as well as a Rock Royalty Holiday line, which hits stores Oct. 17. Strewn throughout three sorority-house bedrooms and a common area were piles of cute pieces from the Pink lounge and sleepwear line, which is targeted to girls ages 18 to 22.


Phi Beta Pink, which is available now but will have more colors coming at the end of the fall, features cute, girly items emblazoned with with fun slogans, like "Phi Beta Pink," "Just Woke Up," and "More Pink Pretty Please!" It also includes a number of accessories, such as scarves with hoods, fingerless gloves, leg warmers, and totes. There are a number of sporty items, too, including a tennis-racket cover, a surf board, and built-in shelf camis. To learn more about the Pink line and to see more pics, read more

The holiday collection, which has the theme of Rock Royalty, will be available in stores starting on Oct. 17 and run through Dec. 26. The clothes are very soft, made of fabrics such as velour, cashmere-blend sweaters, faux-fur hoodies, thermal leggings, and drawstring pajama sets. The pieces are also adorned with some fabulous bling; I especially like the studded robes and sweats. There's even a Pink guitar case and a new Pink jewelry box. The colors are fun and bright, with lots of hot pinks and greens but also some grays and blacks for the more neutral Pink girl. And just who is the Pink girl? According to Mary Beth Wood, PR manager for Victoria's Secret Pink, "In essence, the Pink girl is super hip; she's not someone that can be defined. She has her own style and individuality. She can be flirty, fun, soft, sweet, or sporty as well as have a funky, rocker edge to her. Pink is like an exclusive club that every girl wants to be a part of. The lines are about an attitude, not an age."

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