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NY Fashion Week: Victoria's Secret Phi Beta Pink

NY Fashion Week: Victoria's Secret Phi Beta Pink


For New York Fashion Week, Victoria's Secret Pink built a sorority-themed showroom promoting its Phi Beta Pink collection for fall, as well as a Rock Royalty Holiday line, which hits stores Oct. 17. Strewn throughout three sorority-house bedrooms and a common area were piles of cute pieces from the Pink lounge and sleepwear line, which is targeted to girls ages 18 to 22.


Phi Beta Pink, which is available now but will have more colors coming at the end of the fall, features cute, girly items emblazoned with with fun slogans, like "Phi Beta Pink," "Just Woke Up," and "More Pink Pretty Please!" It also includes a number of accessories, such as scarves with hoods, fingerless gloves, leg warmers, and totes. There are a number of sporty items, too, including a tennis-racket cover, a surf board, and built-in shelf camis. To learn more about the Pink line and to see more pics,

The holiday collection, which has the theme of Rock Royalty, will be available in stores starting on Oct. 17 and run through Dec. 26. The clothes are very soft, made of fabrics such as velour, cashmere-blend sweaters, faux-fur hoodies, thermal leggings, and drawstring pajama sets. The pieces are also adorned with some fabulous bling; I especially like the studded robes and sweats. There's even a Pink guitar case and a new Pink jewelry box. The colors are fun and bright, with lots of hot pinks and greens but also some grays and blacks for the more neutral Pink girl. And just who is the Pink girl? According to Mary Beth Wood, PR manager for Victoria's Secret Pink, "In essence, the Pink girl is super hip; she's not someone that can be defined. She has her own style and individuality. She can be flirty, fun, soft, sweet, or sporty as well as have a funky, rocker edge to her. Pink is like an exclusive club that every girl wants to be a part of. The lines are about an attitude, not an age."

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Join The Conversation
PiscesJNJ PiscesJNJ 9 years
'Bout damn time they start incorporating black into the line! I hate the color pink...I love black and blue and gray. :)
Aracelly Aracelly 9 years
The designer was clearly on pink crack, that should be pretty much obvious at this point.
SweetPeasMom SweetPeasMom 9 years
hahaha courtneylynn... funny. I like the socks, but not on the girl on the far left.
emmad18 emmad18 9 years
lol courtneylynn!!
emmad18 emmad18 9 years
lol jen i was thinking the exact same thing.."cute - but those socks....". great minds, eh?
tabloidprincess tabloidprincess 9 years
I agree. I think the pink clothing line looks so cheap!
BlondeSugar BlondeSugar 9 years
I'll admit, Pink undierwear are the best, very comfy. But I do not like the clothing line at all. Overkill...yuck!
Neural Neural 9 years
cheesey, I agree. Looks like all of it could be sold at Old Navy.
tabloidprincess tabloidprincess 9 years
muy cheesy!
Arthur Arthur 9 years
dang that's pink
ann_fancy ann_fancy 9 years
tacky?
jennifer76 jennifer76 9 years
Cute idea but LOSE THE SOCKS. Mang.
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