"I need their morale to be up and at the same time, I'm not the kind of coach that sugar coated things for them," she said in an interview with Modelinia. "I wanted them to get a sense of the real world and what it's like, so I had to coach them with tough love, but I do love my girls."
Campbell didn't give much away when asked about what viewers can expect from the show, but she said even people who aren't interested in modeling could get something out of it.
"I'm authentic. I tell my girls about the experiences I've been through when I need to identify with them. And when I think there's something they can change I give them suggestions, but they don't always have to do what I suggest. I take them out of their comfort zone, but they trust me and that's what really touched me the most — that they trusted me and triumphed at all of the things they didn't think they would triumph in," she said. "It's not only about modeling, it's life lessons. I think many women out there will be inspired by many of the things we say, whether they want to be a model or not."