Net-a-Porter was acquired by Richemont earlier this year and since then we've been waiting to see what kind of expansions founder Natalie Massenet had in mind for her ten-year-old company.
This morning Massenet and the Net-a-Porter family announced they are adding a stand-alone menswear shopping site to the company. Called Mr Porter, the site will launch for the spring 2011 season and do for men what Massenet has been doing for her loyal female clients for ten years — namely bring an edited selection of global designer label along with style advice and unbeatable customer service. Mr Porter launch partners will include Burberry, Ralph Lauren, Margiela, Lanvin, Yves Saint Laurent, Balmain, Dunhill, Margaret Howell, Rick Owens, John Lobb, and MR by Roland Mouret.
“We’ve wanted to do this for years but never felt it was the right time,” said Natalie Massenet. “This idea did not come from a bunch of people sitting in a boardroom looking at a spreadsheet. It was our customers, our target market, that was asking for this.”
Come 2011, the lucky men will also benefit from same day delivery service in London and Manhattan.