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New Bebe Brand: Neda

The trendy Bebe chain is testing a new boutique concept called Neda, which is named for Bebe vice chairman Neda Mashouf. The higher-end shop, which focuses exclusively on accessories, recently opened its first location in San Francisco—the same city where Bebe itself launched back in 1976. If it's a hit, the company could expand the Neda concept to other cities.

I visited the new store the other day, and I was definitely impressed. The sleek pink-and-black decor had a very luxury feel, as did the edgy shoes and handbags on display. Though Neda doesn't have its own web site, you can buy many of the products on Bebe's web site. Here are some of my pics.

Peep Toe Bow Pump, $360, available here.

Snake Embossed Leather Clutch, $290, available here.

Distressed Leather Shoe Boot in Gunmetal, $330, available here.

To see the rest,

Animal Print Haircalf Clutch, $200, available here.

Corseted Lace Boot, $770, available here.

Jeweled & Feathered Velvet Pouch, $280, available here.

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Join The Conversation
swwonder swwonder 9 years
I really love the blue clutch and I've got some shoes exactly the same as the first ones but gold.
lilxmissxmolly lilxmissxmolly 9 years
I love it, especially teh corset boot
team_aspartame team_aspartame 9 years
I am really liking the blue leather clutch!!! others are not soo wearable!!
team_aspartame team_aspartame 9 years
I am really liking the blue leather clutch!!! others are not soo wearable!!
WhatTheFrockBlog WhatTheFrockBlog 9 years
I'm not really feeling this collection. It's okay, I guess, but not for me. I kinda like the pumps, though
Ms_Magnificent1 Ms_Magnificent1 9 years
I like...I like!!!
Daisy6264 Daisy6264 9 years
Awesome.
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