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New Decade, New Type of Models? Plus: Who's Rumored to Be Calvin Klein's New Exclusive

New Decade, New Type of Models? Plus: Who's Rumored to Be Calvin Klein's New Exclusive

>> In the wake of the womanly casting agendas at Prada, Giles, and Louis Vuitton for Fall 2010, The Imagist writes: "There's an unwritten memo now circulating  . . . amongst a tight circle of model-makers and the message is this: the directive of the '00s to have armies of blank, disposable, lookalike girls marching at the service of the campaigns, magazines and the runways is over. New decade, new ideal . . . the early booking reports on the FW 10 campaigns and editorials is registering is a taste for ultra-individual girl." He hints that the Givenchy Fall 2010 ads and a Vogue Italia editorial currently being lensed both support the new direction.

Meanwhile, in a follow-up to yesterday's news that Monika "Jac" Jagaciak's exclusive with Calvin Klein is now over, word is the brand now has an exclusive with Lara Stone — reportedly for CK collection, Jeans, and cosmetics — a choice that could also be seen as indicative of the move toward distinctive models.

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