There are so many mascaras out there, I feel like I could try a new one every day. I guess I'm not the only one, because according to the NPD Group, Americans spent $245 million on mascaras at department stores in 2005. That's a lot of loot for lush lashes. To help you choose, here's a look at some of the new lengthening mascaras on the market. (Tune in tomorrow for New Mascara Mania, Part II.) Here are some of my favorites.
Global Goddess Exotic Eyes Lash Building Mascara is by a smaller brand that's making its way into the mainstream. This water-resistant formula is meant to volumize and darken for serious pigmentation, and it contains Japanese camellia oil, African beeswax, and Indian mowrah butter to help soften and add shine. Buy it here for $23.
Lancome Défincils High Definition Mascara is out of this world. This has always been one of my top picks, probably because my gorgeous-lashed Mom wears it, and now there's a new formula meant to create even more length and definition. It separates and shapes magnificently and is super safe for those who wear contact lenses. Buy it in four shades here for $22.
Or, for an oldie but goodie, read more
No post on lengthening mascaras without a mention of the fabulash Dior Show Mascara. Ladies swear by this brand and buy it in bulk to ensure they never leave home without a fresh tube. The thick and rich formula glides on smoothly, thanks to the super-sized brush. Buy it in three colors here for $23.