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New Vogue.com Website Launches

New Vogue.com Will Only Cover "the Right Things," According to Anna Wintour

>> Vogue.com got a redesign because, as Anna Wintour told WWD: “The Vogue reader is completely engaged in the world of technology . . . I felt it was crucial that in this era we take the authority, quality, and beauty of Vogue and bring those values to the digital realm. The fashion world moves so quickly now, everyone here at the magazine wants to be able to bring it to the Vogue reader on an hourly, not just monthly, basis. Also, there is just so much — too much, almost — out there on the Web. Vogue.com isn’t going to be covering everything — just the right things.”

In fact, the site will cover "under 100" designers across New York, London, Milan, and Paris, as opposed to Style.com's much more expansive runway coverage. “We’re giving them a deep treatment,” said Caroline Palmer, editor of Vogue.com. According to one designer's press agent, who spoke to the New York Times on promise of anonymity, Vogue.com has been asking for previews of the major collections, infringing on territory once owned by WWD. According to the agent, “and that’s a little bit scary.”

No expense was spared »

Street Peeper’s Phil Oh is set to contribute street-style photos, Hanneli Mustaparta will continue her off-duty model gallery contributions, while scene photographers like Rachel Chandler and “actual photojournalists” will capture events for the site.

Apparently no expense was spared — WWD reports insiders indicating that Conde Nast spent significantly more on the relaunch than it has recently on any other website. “We’ve been given all the resources that we need,” Palmer said in response.

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