POPSUGAR Celebrity

BCBG Is Bringing Instant Gratification to Fashion Week

Sep 3 2014 - 7:22am

We always look forward to spotting a great dress on the runway that induces those need-it-now fashion-girl jitters. And BCBG Max Azria has come up with the solution. The label will team up with LIKEtoKNOW.it [1] for its Spring 2015 show to introduce a real-time, shoppable Instagram feature. During the show, attendees will be able to "like" photos of the collection to receive product information and purchasing access via email instantly.

But this isn't the only positive shift that's sure to boost the efficiency and modernization of this season's upcoming Fashion Week. With all of the changes to come, we're sensing a very bright future for the industry. Read on to get more details about the digital tricks the designers are employing, along with the schedule amendments [2] and shake-ups that, at the end of the day, are totally for the better.

The Schedule Changes

Marc Jacobs [3] announced he'd be moving his show to the 6 p.m. time slot on Sept. 11, instead of the usual 8 p.m. The silver lining? The minor switch is simply a courteous move to allow the editors traveling to London a little extra time to get to the airport — since Marc always closes out New York.

While Ruffian has previously held the 9 a.m. time slot at Lincoln Center, designers Brian Wolk and Claude Morais have decided to try out a brand new location — Hollywood. The pair recently scooped up a new studio space in LA to produce the Spring 2015 lineup, which will be debuted on October 27.

The Boost in Efficiency

The CFDA posted this photo to Instagram on July 24, revealing the news that the organization has officially acquired the Fashion Calendar, which is good news, as the industry stands to benefit from the highly organized minds at the CFDA.

It was recently announced that Diane von Furstenberg [4] will continue her roles as CFDA president through 2016. The designer plans to better oversee the management of Fashion Week — from runway shows to events — in order to maintain the foundation of the industry, which consists of the press, retailers, and, of course, designers.

The Social Shift

BCBGMaxazria [5] is encouraging customers to follow LIKEtoKNOW.it influencers during the Spring 2015 show. Photos of the runway looks will be posted throughout, which can be “liked” in exchange for a product information email that will take users to a non-navigable, shoppable page. In other words, this move completely redefines “fast fashion” and causes us to wonder what’s next for retail.

Rebecca Minkoff [6] is planning on uploading two looks [7] from her Spring 2015 collection to her Instagram feed so that followers can vote on the one they like best. The one with the least approval will be instantly eliminated from her show, which takes place on Sept. 5. The designer wants consumers to feel like they’ve got a hand in shaping her line, which is a pretty powerful idea, if you ask us.

Selena Gomez [8] will host the Adidas [9] NEO show in New York on Sept. 3, which will be curated by the label's followers via Twitter. The brand is asking consumers [10] to vote on everything from the runway atmosphere to the styled looks that go down the runway.

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