>> After almost a week of guessing, Stefano Tonchi was named the new editor-in-chief of W, succeeding Patrick McCarthy, this morning, Fashion Week Daily reports. The T and W staffs have both been notified of the move. No one has been named yet as Tonchi's replacement at T, and no word on what effect the move will have on W's current staff — it's been rumored that some of the executive staff may leave.
Tonchi's new position at W is effective April 12, and he will report to Conde Nast editorial director Thomas J. Wallace. “Stefano Tonchi is an extraordinarily versatile editor whose expertise in the world of art, fashion, design, and entertainment will help W realize its full potential in both print and digital formats,” said Wallace. “We welcome him back to Condé Nast.”
Tonchi speaks »
Tonchi said that he began talking with Conde Nast last week. “I share a set of values with the Newhouses. We believe in the strength of journalism on paper, and we believe in magazines, and I think we believe in this kind of fantastic combination of images and words that publications are.”
His plans for W are "still very open," but Tonchi aims to make it more accessible, “probably to just make it more of a general-interest style magazine, and less of a fashion-obsessed publication.” He added that he did not yet know whether he would be taking T staff with him to W: “I have not even talked about it.”