Some additional details surrounding the Olivier Theyskens deal with Andrew Rosen's Theory are finally out, and the seemingly unlikely pair are proving to have a lot more in common than one would imagine.
Since leaving Nina Ricci in 2009 (largely due to the house not feeling his collections were commercial enough), Theyskens has reportedly been searching for the opportunity to design more accessible fashion and was the one to initiate a meeting with Rosen.
“There is always a difference between how people perceive you — and I think image is very important in that regard — and the reality of the market,” Theyskens told WWD. He says an improvement in textiles and manufacturing added to his desire to create something more democratic. “It’s more that I see all the possibilities, and that’s very stimulating. I like things to be well thought out, to have a line, and I feel comfortable — I feel this is a very logical fit with what I’ve been looking for.”
Having only inked a deal two weeks ago, Rosen and Theyskens are still figuring out exactly how the partnership will evolve and what the upcoming collection might include. Two things the duo has confirmed—Theyskens will be based in New York, and the collaboration will be called Theyskens Theory. As for a release date, Rosen announced the line will be presented with showroom appointments in New York around the time of the Spring 2011 fashion shows this September.