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Olivier Theyskens Explains Why He Partnered with Theory


>> There's been
speculation that Olivier Theyskens's upcoming capsule collection for Theory might be indicative of the label looking to move into more red carpet dressing, but the designer told Style Bubble today he had slightly different reasoning for hooking up with the brand:

"For a long time, I've been looking for a way of working with affordable fashion. I think Theory is the right brand to do this. It was a big intuition for me to do this Theyskens/Theory project — I'm super excited by it! I think today, you can find great things at a great price. As a designer, I'm not a guy that can be put in a niche. I'm a guy who can also put his mind to something more global and accessible. Also, I've always been hoping that my friends can buy what I design."

What about starting his own label? »

And it doesn't sound like he plans on restarting his eponymous label anytime soon: "Even when I was embracing a new project, I've always had the freedom to keep my own brand. However, when I take on a new project, I like to commit to things fully."

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