Whoever told Opening Ceremony's founders Carol Lim and Humberto Leon to "go big or go home" clearly had an impact. For their New York Fashion Week debut, the brand's founders aren't just staging a simple runway show. They're taking over a pier on the west side of Manhattan for the entire week.
The southern end of Pier 57, which some call the Super Pier, will play host to a variety of shops all housed in shipping containers. It'll also be the location of the retailer's first men's and women's runway show, which is scheduled for Sunday, Sept. 8, at 8 p.m. The pop-up market, which is being advertised as Opening Ceremony BTW (the initials stand for "by the water," by the way), is open from Sept. 5 to Sept. 12 from 11 a.m. to 7 p.m. Click through for everything we know so far about the shopping, the food (there might be Cronuts!), and the other fun events Opening Ceremony has in store for Fashion Week.
A bevy of retailers will fill a series of shipping containers that guests and visitors can shop in during Fashion Week. Clothing retailers include Rihanna for River Island (shown above), DKNY, and The Newsstand. Outside of OC BTW, the Super Pier will also feature the North Brooklyn Collective, which sells bikes, and food vendors Takumi Tacos, Better Being Underground, Cold Process Coffee, and La Sonrisa Empanadas.
Of course, Opening Ceremony loves a good food tie-in, so it's bringing in its own food vendors, too. Dominique Ansel, maker of the now-legendary Cronut, will be there, as will ASIADOG, the Jamaican-Asian fusion restaurant Spur Tree, and sandwich shop Scharf & Zoyer.
On a few evenings, OC BTW will play host to Sunset Takeover, described as "a musical series featuring a rotation of designers and musical movements on the rise." (Disclaimer: Solange might not actually be there.)