Leave it to Oscar de la Renta — a brand at the forefront of using social media to do cool things — to make waves by debuting its Fall 2013 campaign on Instagram.
Tuesday night, the @OscarPRGirl Instagram account, helmed by de la Renta's senior vice president of global communications, Erika Bearman, announced that its followers' feeds would be filled with the new campaign Wednesday morning. In short order, the account posted seven images from the campaign, which was photographed by Norman Jean Roy and features models Kate Bogucharskaia, Patricija Motiejunaite, and Iris Van Berne.
The shots themselves focus on de la Renta's Fall 2013 collection, the one for which John Galliano served as a designer in residency. His runway styling comes through in some of the shots, with the exaggerated cloche hats and romantic floral embroidery on some dresses stealing the show.
But what's just as impressive as the images is this brand's continued dominance of social media. (What other half-century-old fashion house live-pins its runway shows?) Below, a look at Oscar de la Renta's full Fall 2013 campaign.