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Our New Love: Heimstone

Yesterday we gushed over Mociun, a brand we discovered by making our daily e-commerce rounds, and today we've found another brand that has us positively inspired--and, at ten o'clock in the morning no less. No surprise that the brand is French (Americans love the French, don't we?), such a thing is not an easy task after reviewing the Ed Hardy Spring 09 collection. Heimstone's Fall 08 collection looks kind of like Chico's without all of the corporate bits. There's suede, pop colors, a little leopard, some artsy paneling, and some statement necklaces to boot. It's an aesthetic we haven't exactly seen from anyone and that's always nice to be able to say about a contemporary brand. After all, that's why VPL is now a household name and why no one can tell the difference between Trovata and Corpus. As the seasons pass, originality does, in fact, pay off. You can buy Heimstone at OTTE

 

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