Agent Provocateur is all over the news these days. The latest dish is that the brand has tapped world-renown font designers House Industries to tweak their font a bit. Why the change? The company's script-style logo has been "imitated to death," says founder Joe Corré.
House Industries looked to traditional English writing when they developed the new AP logo. To celebrate their work, House Industries and Agent Provocateur have come out with a limited-edition $100 book that tells the story of the collaboration. It comes with an AP underwear branded with House Industries' clothing arm, House33.