Since 1994, when the initiative was founded, the Council of Fashion Designers of America's charitable interests have been with Fashion Targets Breast Cancer (FTBC). To raise awareness and money for its cause, the CFDA has partnered with Net-a-Porter to begin selling limited-edition FTBC items created by designers like Ralph Lauren, Rachel Roy, Oscar de la Renta, and Diane von Furstenberg.
Though the items will be sold throughout the year, the first available is a Ralph Lauren FTBC polo shirt, $75, exclusive to Net-a-Porter. The net proceeds of all sales will stay in the purchaser's country, whether in the U.S. or abroad.
A fun behind-the-scenes look at the shirt's photo shoot, with models Daria Werbowy, Lily Donaldson, Sasha Pivovarova, Du Juan, and Lily Cole, is up on the site as well. What a great idea for a great cause!