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On Our Radar: Gossip Girl

Get ready for some eye candy...of the clothing persuasion. The CW's new fall show "Gossip Girl" may be set at a Manhattan private school, but the three main female characters, Blair, Serena, and Jenny, will not just be wearing plaid.

The show is styled by costume designer Eric Daman, who worked with Pat Field on "Sex and the City" (!). Of his vision for the Gossip Girls, he says: "These girls have become like muses, and they know these young New York designers are right there with the ones on the verge. It's almost like they discover them before the buyers discover them."

Each character has a unique style, be it sophisticated, laid-back, or quirky, but between the three of them, their wardrobes run the gamut from Alice Ritter, Lanvin, Vena Cava, Alexander Wang, 3.1 Phillip Lim and Peter Som to Marc Jacobs, Miu Miu, and Chanel. In other words, lots and lots of clothes. Fab clothes.

As Blake Lively, who plays Serena, estimates, she tried on more than 500 dresses in two months between all the fittings for filming, publicity stills, and editorial shoots. Jelly much?

Photos courtesy of The CW

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