For Spring, H&M introduced an organic cotton collection. Due to its success, the chain retailer has placed a greater emphasis on organic cotton for Fall. The collection now includes underwear and outerwear for women, men, teens, and children.
Fear not: going green is not getting in the way of the fashionable and cheap styles we've all grown to love. "Naturally our customers are concerned about the environment, but it’s also important that garments are up-to-the-minute trend-wise. Romantic styles combined with sporty influences are key this autumn with the use of denim as a complementary fabric," says H&M's head of design Margareta van den Bosch. Great to know one of our favorite retailers is going green!