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On Our Radar: Lela Rose Bridesmaids

Funny. I just finished an extensive search helping my best friend find her — my — bridesmaid dresses. She put me in charge because, well, you know why. We just found them! We're going with J.Crew's silk taffeta cocktail dresses, but had timing been different, I may have suggested Lela Rose. The American designer of super femme, city-savvy clothes is delving into the bridesmaid market. Nary a pastel or petticoat in sight, Lela's dresses will come in jewel tone hues and modern silhouettes. One example is a crinkle chiffon dress with rosette details inspired by the First Daughter’s bridesmaids’ dresses. Shorter dresses will be $300 and the maximum will be $450 for full-length gowns. Also, Rose will continue her partnership with Payless and launch "The Unforgettable Moments by Lela Rose" dyeable shoe collection in December.

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