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On Our Radar: Levi's Gives You a Lift

On Our Radar: Levi's Gives You a Lift

Do you need a lift? No, not a ride, a boost in your tush area? Let Levi's help. The San Francisco-based denim brand has introduced its newest figure-enhancing style, the Ultimate Lift 544 jeans. It is the third in a series of similar technology-driven styles, and was created from stretch to allow the wearer's behind to get a lift. It comes in a boot cut, a slim straight leg, and a flared leg, and retails for $48. Beats surgery. Get yours when it hits racks early November.


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hullcm hullcm 7 years
I just bought a pair of these jeans and I love them! I've been at work for 10 minutes and have already gotten compliments. I am 31 and have a pretty curvacious rear already. I tried them on kind of as a joke thinking the whole top of my butt would be spilling out of the pants. Not the case. It actually makes my jlo bum a little more in porportion and makes my legs look longer and slimmer. Everything just looks sleeker. This is helped I'm sure by the dark blue color I chose. Anyway, I love them, they are comfortable and they fit amazing. No wierd gap at my lower back. I'm definitly passing this on to my bootilicious friends!
lilCROAT03 lilCROAT03 7 years
omg horrendous marketing...they make them look embarrassing rather than chic or fashionable. looks like people in the mkt department are like 40+yrs old.
ilanac13 ilanac13 7 years
there are certainly days that i want a little butt lift and others that i'd rather have an 8 yr olds butt - but i think that these jeans are going to be really successful!
bigestivediscuit bigestivediscuit 7 years
yeah they look like mom jeans ... no thanks.
NatashaAlexis NatashaAlexis 7 years
This idea has been around a while, Victoria's Secret has jeans/pants based on the same concept... I guess what I'm trying to say is what makes these different?
hillymae hillymae 7 years
well juddy i would not use them because they look like mom jeans and mom jeans done flatter the butt. i love you
Cwinche Cwinche 7 years
i'm rather unclear on what these are supposed to do? Is that me being stupid? Are these supposed to you know juice up your rear or flatten?
lizlee89 lizlee89 7 years
i don't think my backside needs any help...
juddy juddy 7 years
they just a little bit remind me of mom jeans but i would totaly use them
emalove emalove 7 years
I don't need this, but I'm sure a lot of women will take advantage! Definitely better than surgery!
vinnie vinnie 7 years
I will definitely try these out!
esweet esweet 7 years
I hope the Levi's store by me gets these in - I would love to try on a pair and see if they work!
gabiushka gabiushka 7 years
Haha. It sure beats surgery Fab!
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