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On Our Radar: Natalia Vodianova Designs Lingerie and Swimwear

Natalia Vodianova is a model, a mommy, and now also a designer. The Russian beauty has partnered with French lingerie brand Etam to create a lingerie and swimwear collection called Natalia pour Etam (Natalia for Etam). More specifically, she has signed a three-year contract to be Etam's brand ambassador, and will design a new collection each season. So far, the offerings include sexy and flirty swimwear, printed silk robes, and overly girlie lingerie. "What I realized when designing this is how feminine I am — I’m feminine to the bone," Natalia revealed.


The line, retailing from $20 for a pair of panties to $80 for a silk robe, will become available at French and international retail outlets in April.

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To see the Parisian runway show of Natalia pour Etam, and who attended, read more.

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Eva Herzigova

Karen Mulder

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