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On Our Radar: Neiman Marcus On the Cusp

Neimans has been searching for a way to attract shoppers in their 20s and 30s without alienating their core clients in their 50s - and they think Cusp stores are their answer. Cusp boutiques have already been opened in L.A., D.C., and McLean, VA - one more comes to Chicago in August. The Cusp stores offer short dresses, designer jeans, T-shirts, and other casual clothes, all with lower prices than you would see on a shopping trip to Neimans.

Right now, the boutiques are marketed almost entirely online at Blog on the Cusp, which is why you probably haven't heard of them - I hadn't! Tentative plans for online shopping are currently being made, but this is exciting news, because I love Neiman's contemporary department but too often it's out of my price range!


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