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On Our Radar: Refinery29 To Document Pre-Fashion Week Madness


"Five designers. Five studios. One feverish race to fashion week." That's reportedly the tag line for an ad for Refinery29's latest project, "The Countdown," which will take a behind-the-scenes look at five young designers as they prepare for New York Fashion Week next month. Beginning on Wednesday, the series will be a fly on the wall for designers Alexander Wang (pictured), Jeremy Laing, Vena Cava, Rag & Bone and Karen Walker. It will air through September 5, ending with a final episode to be showcased at the finale of Fashion Week.

Make no mistake: this process is going to be anything but a walk in the park for the participating designers. "Because they're independent, they don't have the same resources" as more established designers, Philippe von Borries, creative director for Refinery29, said. "They're producing the best show they can on a shoestring."

You can see similar hardships in "The Countdown," which will be shown on Refinery29, as well as on MySpace, which is currently trying to build up its fashion portal. And if we're lucky, this could potentially become a regular channel for fashion lovers to follow. Stay tuned...

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