Scoop Beach, set to launch in February, will not just be for vacation getaways. "This is not stuff to [simply] go to the beach in," said Stefani Greenfield, co-owner of the store. "We're going to have this in our stores all year long."
Fifteen Scoop NYC shops, as well as other department stores, will carry the collection, which includes a variety of dresses, woven tops, knitwear, pants, scarves, sandals, handbags, and more. If you don't live near a Scoop, an online store is coming soon. Items ranging from $55 to $445 aren't cheap, but they sure beat, say Prada's resort collection. I'll take that.