Fashion moves at the speed of light. While some designers with sound financing can keep up, there are many who can't and don't want to. Those in the latter situation have shifted their mentality and are taking a more seasonless stance on fashion.
"What excites us about the seasonless approach is that after decades of forced obsolescence by design in retail, people are beginning to rewrite the rules on what is an acceptable rhythm in the fashion cycle," said Brian Janusiak, founder of Project No. 8, a fashion and design outpost in New York's Chinatown.
Signs of a seasonless fashion future have already surfaced. First, global warming is causing seasonal temperature changes and unpredictability. A more subtle change is that designers are placing more importance on resort collections. Diane von Furstenberg, for example, included more seasonless pieces in her 2009 resort collection (above) to give her jet-setting customers more flexibility.