Tonight at midnight, Vogue magazine is launching ShopVogue.TV, an interactive site filled to the brim with original video content.
There are three different sections to ShopVogue.TV: Shop, Watch, and Share. In the Shop section, you can peruse different fashion ads from companies like Burberry or Tod's and get information on how to buy the handbags, clothes, or jewelry featured in the ads. The Share section allows you to upload your favorite pictures and looks for all the other users to see.
My personal favorite, however, is the Watch section, which contains 260 minutes of original video content. This section could really keep you entertained for a while, especially because it features behind-the-scenes videos of advertising campaigns like Chloe or David Yurman or L by Gwen Stefani.
There are also 'Trend Watch' videos, runway videos which give you information about the pieces and where you can buy them as the model strolls down the catwalk, and '60 Seconds to Chic' videos, which is all about creating looks in a short amount of time.
Pretty cool, huh? And to think, this is only the beginning. Who knows where it could go from here!