It seems anyone who's a designer is putting out sunglasses these days. Joining the list that already includes Banana Republic, Phillip Lim and Tiffany are Pucci, Balenciaga, Chris Benz, Karl Lagerfeld, Chaiken, and Jimmy Choo. Considering everyone wants to go incognito these days, it's no surprise that these designers also want a piece of the shady pie.
- Pucci: This is the first time since the '70s that the label is bringing eyewear to its repertoire. The line features 19 styles in the famous Pucci colors like coral, blue, gold, purple, and black and white. It will be available this month at most major luxury retailers, will wholesale from $142 to $500.
- Balenciaga: Partnering with Safilo, Balenciaga's plastic and metal styles reflect a futuristic theme. They wholesale from $156 to $196, and will land at Balenciaga boutiques this month.
- Chris Benz: The young designer has teamed up with Moscot, a 93-year-old label, to design shades in colors such as peacock, orchid, and cerulean. The collection will become available on Moscot.com starting March and will retail for $250.
- Karl Lagerfeld: Chanel's designer has partnered with Marchon to bring high-tech sensibility to the masses. The collection, retailing from $175 to $250, will be available at select department stores and specialty shops by April.
- Chaiken: The label's partnership with Linda Farrow Vintage has produced eyewear fusing California cool and British vintage. Frames come in translucent green, brown, gold and antique gold. Look for them this Spring at small specialty stores and Harrods in London wholesaling for $100.
- Jimmy Choo: Come February, get your eyes on Jimmy Choo shades in sophisticated styles inspired by vintage frames from founder Tamara Mellon's personal collection. They include a studded aviator (Charley), oversized frames in black, tortoise, gold and silver (Kat), and a square-shaped frame with Swarovski crystal studs (Rock). Wholesale prices range from $140 to $205.
To learn more about upcoming sunglass collections,