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The Outnet Prepares for Launch in April 2009

>> While $11,410 Balmain jackets are still selling out in less than 24 hours on parent site Net-a-Porter, The Outnet is preparing for launch next month by taking members, although no specific launch date has been announced yet.

Net-a-Porter founder Natalie Massenet promises a lineup of more than 200 luxury brands including Christian Louboutin, Alberta Ferretti, Chloe, Oscar de la Renta, Diane von Furstenberg, and Herve Leger when the proverbial doors open, a mix of merchandise from past seasons, classic pieces, and bestsellers resurrected from designers’ archives, all with average discounts of 40 to 60 percent.  For customers, “It’s going to be about ‘the find,’ and giving them what they may have missed buying in previous seasons,” Massenet said, adding that the company also plans to give some items away for free.

The site will offer one-off “pop-up sales” as a kind of online outlet for smaller labels like Temperley London, and fresh stock — in the categories of ready-to-wear, accessories, lingerie, and swimwear — will be added weekly.
*image: source

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