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POP Will Be Sticking Around, After All

>> Despite rumors that POP was done now that founder Katie Grand is leaving, the magazine's publisher Bauer has reaffirmed that they are sticking with their original plan.

Bauer sent out Katie's final issue — coincidentally the 20th anniversary issue, which features Drew Barrymore on the cover — to advertisers with a flyer, announcing that a new editor is actively being recruited, and that POP will be taking a small hiatus.  A spokeswoman explained:

It is inevitable a new editor will bring a new vision to the brand, but we are not prepared — nor under any pressure — to rush out an interim issue for the sake of it.  We would rather invest time in relaunching in the Fall 2009 with a magazine that will create a real difference to the fashion industry.  POP was, is, and will continue to be, a valuable member of our portfolio and we are really excited about what the future holds for the brand. The new era of POP launches Fall 2009.

Wonder who the new blood will be, since Katie took her entire POP staff with her to her new magazine, Love?

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