For Fendi's Spring '10 campaign, Karl Lagerfeld showed off his softer side in a shoot featuring Anja Rubik. Wearing a flirty silk minidress, Anja strikes an alluring pose while holding one of Fendi's sumptuous leather totes. The diaphanous theme continues with soft lighting and a beautiful woodsy background. I like how the ethereal quality is a very artistic approach compared to the bold campaigns we're used to seeing. Great display of imagery and imagination. Do you agree?