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Photos of 2010 Fall Fendi Ad Campaign 2010-07-10 14:33:53

Fab Ad: Fendi, Fall '10

Karl Lagerfeld seems to be in an Empire State of Mind. The designer, who used NYC as the backdrop for his Chanel ad, was also inspired by the city for his Fall '10 Fendi campaign. In a midcentury set designed by Stefan Beckman, Karl conjured Anja Rubik and Baptiste Giabiconi to depict an "Italian couple in downtown New York." The mood is vintage cinematic, with Anja dressed in decadent fur and classic suiting. The old-school hairdo and makeup furthers the retro vibe, while funky footwear supplies a modern touch. Are you feeling it?

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