In this economy, fashion houses want to cut corners wherever they can. In comes Missoni with its genius conception. For Spring '10, the fashion house skipped the expensive models for something much nearer and dearer to its heart: its famiglia.
“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela Missoni. “This campaign really reflects the mood I’m in these days, even from a design stance.”
With the help of Juergen Teller, the Italian fashion house told a unique story with images of the whole clan — all wearing Missoni, of course — enjoying dinner at Missoni founders, Rosita and Tai Missoni’s, house. The beautiful Margherita and Teresa are present, along with Francesco Missoni, Ottavio Junior, Marco, and Giacomo Missoni. Such a sweet way of showing off its amazing collection of knits, prints, and decadence. Makes me wish I was a Missoni . . .