>> Reece Hudson founders Reece Solomon and Max Stein enlisted Jak & Jil's Tommy Ton to shoot their lookbook last season on the colorful, humming streets of Manhattan. This season, however, they worked with photographer Alexander Noe and stylist Rachel Siegel to strip all those trappings away, instead going for a smudgy studio shoot devoid of any color (minus the rich greens and saddle browns highlighting the label's Spring 2011 handbag offering, that is).
The images were produced in part to showcase on the new Reece Hudson website, set to launch in the next week. Stein said via email that video will play a part on the new site, as well: "We are hoping to do a video per season going forward — either in collaboration with the lookbook or something independent. We are working on one for SS11 currently." Last season's video was a behind-the-scenes take on Ton's lookbook shoot; while the upcoming Spring vid, Stein teases, is "more 'artistic based.'"