Skip Nav
Street Style
These 31 Styling Hacks Will Change the Way You Dress in 2017
Amanda Seyfried
Amanda Seyfried's Fifth Wedding Dress Will Be Nothing Like the Others
Celebrity Kids
Jude Law's Daughter Is Fashion's Next It Girl — or Haven't You Noticed?

Pierre Berge Supports Saint Laurent Name Change

YSL Cofounder Pierre Bergé Supports Brand Name Change, Is Glad Pilati Left


br>
Pierre Bergé, cofounder of Yves Saint Laurent, said he supports Hedi Slimane changing the name of the brand to Saint Laurent Paris.

The move, which the house announced yesterday, is designed to bring the house back to its roots as a pioneer of ready-to-wear, and that makes Bergé "very happy."

"Anything that makes the house more Saint Laurent is welcome," he said. "I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."

ADVERTISEMENT

Slimane will preserve the house's iconic YSL logo for institutional purposes but will employ the graphic elements and fonts Saint Laurent used when he launched his ready-to-wear line Saint Laurent Rive Gauche in 1966. Slimane will also design his collections in Los Angeles instead of in Paris — and Bergé doesn't have a problem with that either.

"The creative studio is in a designer's head, it resides within the person," he said. "Hedi lives in Los Angeles. He should be left to do fashion in a city he likes."

Photo: Pierre Bergé attends the investiture of French President Francois Hollande.

Around The Web
Join The Conversation
Yves Saint Laurent Color-Correcting Makeup Review
Fall Bag Trends 2015
Cara Delevingne Campaign For Yves Saint Laurent
Yves Saint Laurent Life in Pictures
Salma Hayek at Yves Saint Laurent Movie Premiere
Yves Saint Laurent Film Trailer
Colored Mascara Trend | Summer 2013

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds