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Pierre Berge Supports Saint Laurent Name Change

YSL Cofounder Pierre Bergé Supports Brand Name Change, Is Glad Pilati Left



Pierre Bergé, cofounder of Yves Saint Laurent, said he supports Hedi Slimane changing the name of the brand to Saint Laurent Paris.

The move, which the house announced yesterday, is designed to bring the house back to its roots as a pioneer of ready-to-wear, and that makes Bergé "very happy."

"Anything that makes the house more Saint Laurent is welcome," he said. "I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."

Slimane will preserve the house's iconic YSL logo for institutional purposes but will employ the graphic elements and fonts Saint Laurent used when he launched his ready-to-wear line Saint Laurent Rive Gauche in 1966. Slimane will also design his collections in Los Angeles instead of in Paris — and Bergé doesn't have a problem with that either.

"The creative studio is in a designer's head, it resides within the person," he said. "Hedi lives in Los Angeles. He should be left to do fashion in a city he likes."

Photo: Pierre Bergé attends the investiture of French President Francois Hollande.

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