Olivia Palermo Can't Stop, Won't Stop Wearing This Color

Updated on 10/26/2016 at 9:00 AM

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Every season there's a new trendy shade that pops up in every It girl's wardrobe, and this Fall is no different. Coined "potter's clay," by Pantone, the hue contains elements of orange and brown and is a neutral that looks great on everyone. This may be the reason why Olivia Palermo herself has been wearing the autumnal shade nonstop, incorporating it into her looks via sweaters, pants, and even belts.

Though other celebs have worn the color — and you've likely seen it all over your 'gram – Olivia's mastered this tone best of all. The rich hue not only reminds us of falling leaves, but also brings warm, fuzzy Fall memories of apple picking and pumpkin spice lattes. Read on to see how Olivia styles this potter's clay color and then incorporate it into your own clothes with our shopping picks.

While shooting for Banana Republic, Olivia styled her rustic brown button down with an army-colored top, jacket, and pants.

She was already ahead of the trend, wearing the potter's clay color to the Christopher Kane show at London Fashion Week.

The shade of Olivia's MAX & Co pants complimented the pattern on her navy sweater.

Olivia wore this Tibi suede shirt over her Zara embroidered top, proving the burnt-brown hue does go with everything.

She even managed to sneak the color into her black outfit. (Notice the belt?)

Olivia decided to wear the color from head to toe while attending The Pink Agenda's 2016 Gala in NYC. She wore MAX & Co top and trousers.

When she's looking for a pop of color, the potter's clay shade is there to help.