Prada's latest creation, the Prada Epicenter, is located in Tokyo’s fashionable Aoyama district. The six-story and five-sided glass building features multidimensional architecture that plays out with a continuous flow of traffic. The diamond shaped glass panes come in convex and concave versions that simultaneously reflect the interior of the boutique and draw passers-by inward. At ground level there is an outdoor plaza, which slants conveniently toward the entrance and, once inside, movement from floor to floor is dictated by three tubes which slice through the space and function as changing rooms.
Gorgeous natural light bathes the store during the day, drawing linear shadows on the uniform white décor, and, at night, glass tables are lit from within and sparkling ceiling lights shine down from the perforated ceiling. When the store is closed, between sunset and dawn, animations are projected onto the three ventricle tubes that, as if this were the heart of Aoyama, pulse with increasing intensity as the city sleeps.