Skip Nav
Spring Fashion
The Ultimate White Dress Guide — Every Style, Every Budget
Rose Byrne
You're About to See This Valentino Dress on All Your Favorite Style Stars
The Royals
14 Royal Engagement Rings Even Better Than a Crown

The Prada Epicenter

The Prada Epicenter: Talk About A Flagship

Prada's latest creation, the Prada Epicenter, is located in Tokyo’s fashionable Aoyama district. The six-story and five-sided glass building features multidimensional architecture that plays out with a continuous flow of traffic. The diamond shaped glass panes come in convex and concave versions that simultaneously reflect the interior of the boutique and draw passers-by inward. At ground level there is an outdoor plaza, which slants conveniently toward the entrance and, once inside, movement from floor to floor is dictated by three tubes which slice through the space and function as changing rooms.

Gorgeous natural light bathes the store during the day, drawing linear shadows on the uniform white décor, and, at night, glass tables are lit from within and sparkling ceiling lights shine down from the perforated ceiling. When the store is closed, between sunset and dawn, animations are projected onto the three ventricle tubes that, as if this were the heart of Aoyama, pulse with increasing intensity as the city sleeps.

Around The Web
Join The Conversation
Amal Clooney Rosie Assoulin Top in Cannes 2016
Prada Highlights Fall 2016
Prada's Runway to Consumer Fall 2016 Bags
How to Dress Like Amal Clooney
Kim Kardashian's Christmas Presents From Kanye West
Who Is Hannah Davis?
Street Style Shoes and Bags Paris Fashion Week Spring 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X