Fashion can often feel like one elaborate practical joke. Overpriced trinkets, beauty defined by fifteen year old girls with budding eating disorders, and a caste system that operates exclusively on rejection do not exactly engender fashion to serious minded folk. But like good economists we shrug our shoulders and say "what the market will bear" and move on. But today we ran across our network partner Slam X Hype's post on Prada tchotchkes for the Olympic games. Normally we would have shrugged our shoulders and moved on, but we decided to click through on the source material. We made it to Hypebeast which subsequently led us to a very sketchy looking site. Now Nylon seems to think that these goodies are real and frankly we don't feel much like playing detective further.
But regardless of the little Build A Bear-esque creation's authenticity, we have to admit that the creatures are pretty hysterical. They scream hipster irony even when irony is, well, played out. Maybe its the fact that Prada is gunning for an IPO but the idea of a completely silly product diffusion line for a controversial sporting event (Tibet, who cares, not our President) seems like Muccia Prada's way of giving us all the finger.
But in a really subtle cute way! The line works on just about any level no matter who designed it or what level of fashion reality it is operating on.
So put on a boyfriend blazer, wear some wayfarers, rock your skinnies, and put on a Prada bear tee shirt! Maybe even carry the keychain. A crazy cross cultural clashing mix of influences, brands, cool, product placement, and rampant consumerism brings together the best of art, commerce and international relations. Its a fantastic fashion joke! Even if it ends up being on us.