Turns out those flowers in Prada's Spring 2013 collection weren't just for decoration. The narrative of the brand's newest campaign video treats the blooms like beautiful, powerful women that shouldn't be messed with.
The short film, called Ten Women, stars a full bouquet of models including Eva Herzigova, Irene Hiemstra, Irina Kravchenko, Kirsten Owen, Maartje Verhoef, Raquel Zimmermann, Sasha Pivovarova, Saskia de Brauw, Sung Hee Kim, and Vanessa Axente. Each of the women poses languidly for the camera while a voice-over describes attributes of some of the flowers. "Tiger lily," it says as Kravchenko stares directly into the camera. "Handle with care."
Steven Meisel directed the video, which is set to musician Moondog's "Stamping Ground." The song's militant drum line ads a quickening sense of purpose to a video that's feminist, unsettling, and beautiful to look at all at once.