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Preview Alexander Wang's Two New Fall 2010 Campaigns

Preview Alexander Wang's Two New Fall 2010 Campaigns

>> Alexander Wang had not one, but two ad campaigns come out today. The first — a follow-up to his premiere T campaign last season featuring Hannah Holman — is a portrait of his friend Zoe Kravitz alongside model Max Motta, which just like last season will be plastered on the streets of New York starting tomorrow.

And the second, something new for Wang: his first-ever main line campaign video, a collaboration with Craig McDean, Wang's show stylist Karl Templer, and Fabien Baron, featuring Abbey Lee Kershaw in a deserted Manhattan hotel. “This is our way to sum up the season in a different light other than the show,” Wang told WWD. “It’s abstracted . . . Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.”

The video! »

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