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Proenza Schouler Denim Collection

Proenza Schouler To Launch Denim Line

>> After the cash infusion Proenza Schouler received from 20 investors — led by Theory founder Andrew Rosen — in July, it was speculated that the money would be put towards a significant expansion of the label — in the way of accessories, retail, e-commerce, or potentially denim. It sounds like the last category will be the first focus: Jack McCollough and Lazaro Hernandez, who have collaborated with J Brand on jeans in the past, plan to introduce their first denim line in December or January. They were already fitting samples last week. [On the Runway]

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