POPSUGAR Celebrity

Proenza Schouler's Fall Campaign Video Takes You to a Galaxy Far, Far Away

It's no secret that the fashion industry favors trippy video campaigns [1], specifically Proenza Schouler [2]'s notoriously surrealist adaptations of its collections (you do remember when a purple dolphin starred [3] in the Fall 2012 video, right?). The latest digital short from the brand, though, takes this affinity to a whole other level.

David Sims films Sasha Pivovarova as she takes you along a hallucinogenic journey with vivid, acidic color palettes fading in and out as they're juxtaposed against static black and white galactic scenes — complete with more than one parrot cameo. If this description has left you asking more questions, we think Proenza Schouler has achieved what it was after.

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