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Proenza Schouler Looking Into Fragrance

>> Now that Proenza Schouler's accessories line is firmly established, the label is looking into fashion's other great cash cow: fragrance. Proenza CEO Shirley Cook reveals: "We’ve been researching perfume — eventually we’d like to have one — so I wanted to understand the market better and also understand what is nice and what isn’t nice. And I’ve really found that I like the Serge Lutens ones the most." [Into The Gloss]

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