So much about the Topshop phenomenon—the mania is new to Manhattan but well established in England—is predicated on the company’s ability to cast itself as less a store than a service station for style, with its own spokesmodel, the Kate Moss Factory for Fast Fashion. You walk in with your clunky old boot-cut parts and, presto, replace them with shiny, skinny new ones that will make you look cool. It can be a bewildering place for anyone not yet accustomed to the modern culture of constant updating — iPods and Facebook pages and, of course, clothes — so Topshop has, among its sales staff, an elite team of employees called style advisers who are there to help. Their mission is to spread the gospel of mixing orange with pink."Trust Me. You'll Look Cool In This." Eric Wilson for The New York Times
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