Sitting on the hood of the astronauts’ pickup truck, unidentified, is Vuitton’s $1,530 “Icare” travel bag named for Icarus, the hero of Greek mythology who dies when he flies too close to the sun. Is that a little weird? [Antoine] Arnault says when he saw the bag, he thought “what a nice symbol and coincidence! We are representing these people who went closer to the sun than anybody.”"New Vuitton Ad Campaign: The Right Stuff?", The Wall Street Journal
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