Secondary lines are the new black. Paris-based Canadian Rad Hourani introduces Rad by Rad Hourani and his hard-edged, goth-chic clientele are sure to approve. “It’s still sleek and chic, but in a more casual way,” . Rad is more affordable — wholesale prices range from $100 to $300. And the aesthetic is totally Rad: tough, urban, unisex, organic cotton (interesting). He will still debut his namesake line during New York Fashion Week on Sept. 14, while Rad will be sold in stores and online come November.
Around The Web