>> Today is Raf Simons's first day of work as artistic director of Dior, and one of the first things he did was assure the world that his work there won't be primarily concerned with minimalism.
While Simons isn't revealing any hard and fast plans for the French fashion house yet, he says his point of view for Dior will skew more feminine and romantic that stark and simple — even if stark and simple is what he's been known for in the past.
"I don't think it's wrong to call me a minimalist. It's wrong to call me a minimalist only," he told WWD. "When I'm married to a house, I will fully embrace its original intention, its original heritage and meaning. I wouldn't go to that place if I only had minimalism in mind. I'm very aware of what the environment is about."
Look no further for proof of that than Simons's Fall 2012 collection for Jil Sander, where he had been creative director since 2005. Many saw the simple and elegant clothing he presented there as a sort of audition for his new role at Dior, as it echoed elements and sentiments of midcentury couture without imitating it outright.
Dior announced that it would hire Simons to replace John Galliano on Monday. Simons's first show for the house will be in July during Paris Fall 2012 Haute Couture Week.
Photo: The finale of Raf Simons's Fall 2012 runway show for Jil Sander.